Hey beauty lovers! Did you hear about the Sephora Press Day that took place in Warsaw on the first day of Spring? The event hosted 300 guests, who had a chance to decode the hottest #SS23BeautyTrends and browse all the amazing novelties presented by SEPHORA experts and representatives of 50 #ExclusiveBrands. Well, let me tell you it was a total blast, and we were there with FOREO (and FAQ) to make it even more fabulous!
As we all know, FOREO is one of the most hyped brands in the game, so we had to create a beauty zone that had people swarming around it like bees to honey. And we did! Our zone was eye-catching, minimalistic and... so busy from the beginning of the event that it was hard to keep up with the demand. Why you might ask? We came up with the idea of branded FOREO vending machine - similar to the ones you know from amusements parks - filled with our products that people could win. It was like Christmas came early, and everyone was getting in on the action. The line to the machine was literally endless, and everyone wanted to try their luck and take home one of FOREO signature devices. But we didn't stop there...
FAQ swiss LED masks collection
We had on a display not only amazing LUNA 4 collection but most importantly all-new brand under FOREO umbrella - FAQ Swiss. The star of the show was definitely FAQ 202 LED mask, which guests were trying on, taking pictures with, and having a blast doing it. It was like a futuristic masquerade party, and we were the life of it! It was the first time FAQ devices were shown in Poland and we could not think of a better premiere than participating in Press Day of one of our best partners. We had something for everyone and people were eating it up like candy.
FAQ Swiss LED mask
And the best part? Not only did we have beauty enthusiasts and MUAs checking us out, but also some of the biggest influencers with millions of followers and the editors from the most luxurious titles like Vogue, Elle, Glamour and many more. We gained dozens of social media presences after the event. Let me tell you that we were trending and we loved every second of it!
To sum up, the Sephora Press Day was a huge success, and FOREO stole the show. We showcased our products in such an innovative and exciting way that people couldn't help but be drawn to us. In the end, it was clear that we had all the beauty enthusiasts under our spell. FAQ had everyone asking 'Frequently Asked Questions' about our innovative beauty products and we were more than happy to provide the answers & showcase our top-notch beauty game! With FAQ on our side, we're confident that we're bringing a new level of beauty excellence to the industry!
Special thanks to everyone involved in creating this amazing event and the Trade Team for the cool visuals!
Kisses from Warsaw!
